How CX Influences Lifetime Value

Lifetime Value (LTV) measures the total economic value a customer contributes throughout their relationship with the company. A well-optimized CX can enhance LTV in several ways:

1. Increased Customer Retention: A satisfied customer is more likely to return. By reducing friction in the buying process and providing personalized attention, the bond with the brand is strengthened.
2. Increased Average Ticket: Satisfying experiences generate trust, which motivates customers to buy more and more often. A McKinsey report highlights that 70% of buying experiences are based on how the customer feels treated.
3. Organic Brand Promotion: A delighted customer recommends the brand to their inner circle. According to Nielsen, 92% of consumers trust recommendations from friends and family more than traditional advertising.

Why Travel is the Best Way to Improve Customer Experience

Generate Lasting Positive Emotions

Travel creates unforgettable memories and strengthens the emotional connection between the brand and the customer. For new generations, material goods have ceased to be the aspiration. According to a survey by Harris Poll and Eventbrite Inc., 78% of millennials prefer to pay for an experience rather than a material good.

Foster Long-Term Loyalty

Offering exclusive travel experiences as part of a loyalty program strengthens the relationship with customers. Companies that include experiential benefits in their CX strategies achieve greater retention and engagement.

Differentiate the Brand in a Competitive Market

 Including travel in the Customer Experience allows companies to stand out. A Skift report notes that 67% of consumers are willing to switch brands if another offers attractive travel experiences.

Drive Positive Word-of-Mouth

Customers who have memorable experiences tend to share them on social media and with their inner circle, which generates organic promotion for the brand. Personal recommendations have an impact on 88% of purchase decisions.