A Caribbean timeshare resort was thriving with loyal customers. However, after reaching full occupancy, the resort faced a significant challenge—how could they continue to engage their members without more properties to sell?
After the timeshare reached full capacity, the management team found themselves at a crossroads. With no more units to sell, they needed a fresh approach to engage their existing members. These members, who had initially purchased timeshare ownership for vacation getaways, were now seeking more than just a place to stay—they wanted unique, memorable experiences that reflected their personal interests and lifestyles.
This posed a problem: how could the resort continue offering exciting, personalized travel options without the need to build new properties?
Vacancy Rewards’ platform gives members access to over a million lodging options in more than 200,000 destinations worldwide. By partnering with Vacancy Rewards, the timeshare resort could now offer exclusive, tailor-made travel experiences without needing to acquire additional properties.
By leveraging insights into member behavior and preferences, the resort was able to craft experiences aligned with the hobbies, passions, and lifestyles of their community. These experiences included:
Wellness Retreats
Members seeking relaxation and rejuvenation could indulge in wellness escapes featuring spa treatments, yoga sessions, and nutrition workshops at some of the finest resorts across the globe.
Adventure Travel
For the adrenaline seekers, the resort curated thrilling packages that included hiking, scuba diving, and zip-lining across some of the world’s most breathtaking landscapes.
Cultural Destinations
History and culture enthusiasts could immerse themselves in iconic cities like Kyoto, Mexico City, and Florence, discovering rich traditions, local cuisine, and vibrant arts.
City Experiences
For members wanting quick getaways closer to home, curated city breaks were designed to help them uncover hidden gems and unique urban adventures they hadn’t yet explored.
By embracing the power of personalization, the Caribbean timeshare resort was able to provide a broader range of experiences that resonated with their members. Here’s how the partnership with Vacancy Rewards helped the resort:
Increased Member Satisfaction: Members now had access to customized travel experiences beyond the typical “beach and pool” vacation. They were able to enjoy vacations that truly matched their personal interests and desires.
Enhanced Loyalty: The resort deepened its relationship with members by offering exclusive travel packages designed to meet their specific preferences. This strengthened the emotional connection between the resort and its members, increasing brand loyalty.
Competitive Advantage: The resort’s ability to offer personalized vacation options set it apart from competitors. With Vacancy Rewards, the resort gained a unique selling point that attracted more members and kept them coming back year after year.
In today’s crowded and competitive timeshare market, staying relevant — especially once inventory is sold out — can be a major challenge. However, one Caribbean timeshare resort found a way to not only stay competitive but also strengthen member loyalty by partnering with Vacancy Rewards.
Through the creation of hyper-personalized vacation packages, they were able to deliver a diverse range of experiences tailored to their members’ unique interests, hobbies, and passions — keeping satisfaction high and engagement strong.
If you’re a timeshare developer looking for innovative ways to stay competitive and deliver unique, customized travel experiences, Vacancy Rewards is ready to help.
Contact us today to discover how we can help you design tailor-made travel solutions that boost member satisfaction, strengthen loyalty, and drive new revenue streams.
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